> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-analytics-query-api-docs.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# How Does Preference Management Operate in Transactional and Promotional SMS Campaigns?

> Preference management works the same way for both transactional and promotional SMS campaigns in MoEngage. Campaign type labels do not change behavior.

## Explanation

* Preference management operates the same way for **Transactional** and **Promotional** SMS campaigns because it is independent of the SMS campaign type.
  <img src="https://mintcdn.com/moengage-analytics-query-api-docs/LWEH9kfXItHS8cCf/images/moengage_ae1b7f.png?fit=max&auto=format&n=LWEH9kfXItHS8cCf&q=85&s=be3763fa239d98cb1f4b218f02a68281" width="1512" height="262" data-path="images/moengage_ae1b7f.png" />
* **Transactional** and **Promotional** labels are used only for differentiation and do not affect preference management.