> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-analytics-query-api-docs.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Why Are Unique Conversions Higher Than the On-Site Message Shown Event?

> Find out why unique conversions can exceed On-site Message Shown event counts in MoEngage OSM campaigns. Conversion counting logic explained.

## Problem

Unique conversions are higher than the number of users who triggered the *On-Site Message Shown* event, even though the segmentation and funnel counts remain the same. This issue occurs in the OSM campaign analytics.

<img src="https://mintcdn.com/moengage-analytics-query-api-docs/YmEZe1S33uyqt-PS/images/moengage_dae9dc.png?fit=max&auto=format&n=YmEZe1S33uyqt-PS&q=85&s=06d75924933bc87109cba4a4a6e62177" width="1246" height="700" data-path="images/moengage_dae9dc.png" />

## Explanation

* The campaign's conversion count does not represent unique users.
* If a user views the campaign multiple times (up to 30), each conversion following each view is counted as unique.
* The displayed conversion metric reflects the total conversions made without distinguishing unique users.